{"id":30827,"date":"2023-04-24T22:12:59","date_gmt":"2023-04-24T20:12:59","guid":{"rendered":"https:\/\/petformed.com\/cz\/zasady-ochrany-osobnich-udaju\/"},"modified":"2024-10-22T11:31:21","modified_gmt":"2024-10-22T09:31:21","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/petformed.com\/cz\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221; woodmart_css_id=&#8221;6446ef62911be&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NDQ2ZWY2MjkxMWJlIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]\n\t\t<div id=\"wd-6446e31a63288\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6446e31a63288 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-l\" >Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221; woodmart_css_id=&#8221;6446ef70de59c&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NDQ2ZWY3MGRlNTljIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1682369035096{margin-bottom: 30px !important;}&#8221; woodmart_css_id=&#8221;6446ea05a24db&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NDQ2ZWEwNWEyNGRiIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_gradient_switch=&#8221;no&#8221; woodmart_box_shadow=&#8221;no&#8221; wd_z_index=&#8221;no&#8221; woodmart_disable_overflow=&#8221;0&#8243; row_reverse_mobile=&#8221;0&#8243; row_reverse_tablet=&#8221;0&#8243;][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221; woodmart_css_id=&#8221;6446ef66c0c7a&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NDQ2ZWY2NmMwYzdhIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1682370428100{padding-right: 11% !important;padding-left: 11% !important;}&#8221; woodmart_css_id=&#8221;6446ef758e80e&#8221; parallax_scroll=&#8221;no&#8221; woodmart_sticky_column=&#8221;false&#8221; wd_collapsible_content_switcher=&#8221;no&#8221; wd_column_role_offcanvas_desktop=&#8221;no&#8221; wd_column_role_offcanvas_tablet=&#8221;no&#8221; wd_column_role_offcanvas_mobile=&#8221;no&#8221; wd_column_role_content_desktop=&#8221;no&#8221; wd_column_role_content_tablet=&#8221;no&#8221; wd_column_role_content_mobile=&#8221;no&#8221; mobile_bg_img_hidden=&#8221;no&#8221; tablet_bg_img_hidden=&#8221;no&#8221; woodmart_parallax=&#8221;0&#8243; woodmart_box_shadow=&#8221;no&#8221; responsive_spacing=&#8221;eyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2NDQ2ZWY3NThlODBlIiwic2hvcnRjb2RlIjoidmNfY29sdW1uIiwiZGF0YSI6eyJ0YWJsZXQiOnsicGFkZGluZy1yaWdodCI6IjglIiwicGFkZGluZy1sZWZ0IjoiOCUifSwibW9iaWxlIjp7InBhZGRpbmctcmlnaHQiOiI1JSIsInBhZGRpbmctbGVmdCI6IjUlIn19fQ==&#8221; mobile_reset_margin=&#8221;no&#8221; tablet_reset_margin=&#8221;no&#8221; wd_z_index=&#8221;no&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#e0e0e0&#8243; css=&#8221;.vc_custom_1682368135243{margin-bottom: 0px !important;padding-top: 26px !important;padding-bottom: 0px !important;}&#8221; wd_hide_on_desktop=&#8221;no&#8221; wd_hide_on_tablet=&#8221;no&#8221; wd_hide_on_mobile=&#8221;no&#8221;]\t\t<div id=\"wd-64a5b88dda1f9\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b88dda1f9 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582371364\">\n\t\t\t<p>Spr\u00e1vcem odpov\u011bdn\u00fdm za zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f je:<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b8e5731ad\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b8e5731ad text-left wd-fontsize-s vc_custom_1688582377960\">\n\t\t\t<p>Refoamed sp. z o. o.<br \/>Pasa\u017c Ursynowski 11\/78<br \/>Var\u0161ava, 02-784<br \/>e-commerce@refoamed.com<br \/>D\u011bkujeme v\u00e1m za v\u00e1\u0161 z\u00e1jem o n\u00e1\u0161 internetov\u00fd obchod. Ochrana va\u0161eho soukrom\u00ed je pro n\u00e1s velmi d\u016fle\u017eit\u00e1. N\u00ed\u017ee naleznete podrobn\u00e9 informace o nakl\u00e1d\u00e1n\u00ed s va\u0161imi \u00fadaji.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b8ed7ba19\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b8ed7ba19 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582385282\">\n\t\t\t<p>1. P\u0159\u00edstupov\u00e9 \u00fadaje a hosting<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b8f2a84ce\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b8f2a84ce text-left wd-fontsize-s vc_custom_1688582391564\">\n\t\t\t<p>Na\u0161e webov\u00e9 str\u00e1nky m\u016f\u017eete nav\u0161t\u00edvit bez nutnosti zad\u00e1vat osobn\u00ed \u00fadaje. P\u0159i ka\u017ed\u00e9m p\u0159\u00edstupu na str\u00e1nku server automaticky ukl\u00e1d\u00e1 pouze tzv. protokoly serveru, nap\u0159. n\u00e1zev po\u017eadovan\u00e9ho souboru, va\u0161i IP adresu, datum a \u010das vol\u00e1n\u00ed, mno\u017estv\u00ed p\u0159enesen\u00fdch dat a \u017e\u00e1daj\u00edc\u00edho poskytovatele internetov\u00fdch slu\u017eeb (tzv. protokoly p\u0159\u00edstupu) a dokumentuje vol\u00e1n\u00ed str\u00e1nky. Tyto \u00fadaje jsou analyzov\u00e1ny v\u00fdhradn\u011b za \u00fa\u010delem zaji\u0161t\u011bn\u00ed spr\u00e1vn\u00e9ho fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek a zlep\u0161en\u00ed na\u0161\u00ed nab\u00eddky. V\u00fd\u0161e uveden\u00e9 slou\u017e\u00ed v souladu s \u010dl. 6 odst. 1 p\u00edsm. f) RODO k zaji\u0161t\u011bn\u00ed na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na optim\u00e1ln\u00ed a spr\u00e1vn\u00e9 prezentaci na\u0161ich webov\u00fdch str\u00e1nek a nab\u00eddky.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b8fb9ffb8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b8fb9ffb8 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582399373\">\n\t\t\t<p>Hosting<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b901d02bf\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b901d02bf text-left wd-fontsize-s vc_custom_1688582405938\">\n\t\t\t<p>Ve\u0161ker\u00e9 p\u0159\u00edstupov\u00e9 \u00fadaje budou vymaz\u00e1ny nejpozd\u011bji do \u010dtrn\u00e1cti dn\u016f po ukon\u010den\u00ed va\u0161\u00ed n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek.<br \/> Slu\u017eby hostingu a zobrazov\u00e1n\u00ed webov\u00fdch str\u00e1nek pro n\u00e1s \u010d\u00e1ste\u010dn\u011b zaji\u0161\u0165uj\u00ed na\u0161i poskytovatel\u00e9 slu\u017eeb na z\u00e1klad\u011b pov\u011b\u0159en\u00ed ke zpracov\u00e1n\u00ed \u00fadaj\u016f. Pokud nen\u00ed v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uvedeno jinak, budou v\u0161echny p\u0159\u00edstupov\u00e9 \u00fadaje a \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 ve formul\u00e1\u0159\u00edch, kter\u00e9 jsou k tomuto \u00fa\u010delu na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch k dispozici, zpracov\u00e1ny na jejich serverech. M\u00e1te-li jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se na\u0161ich poskytovatel\u016f slu\u017eeb a z\u00e1klad\u016f na\u0161\u00ed spolupr\u00e1ce s nimi, kontaktujte n\u00e1s. Na\u0161e kontaktn\u00ed \u00fadaje najdete v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b908d3eaa\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b908d3eaa text-left color-primary wd-fontsize-s font-alt vc_custom_1688582412550\">\n\t\t\t<p>2. Shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed \u00fadaj\u016f pro \u00fa\u010dely zpracov\u00e1n\u00ed smlouvy a kontaktov\u00e1n\u00ed<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b90e86717\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b90e86717 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582420386\">\n\t\t\t<p>2.1 Zpracov\u00e1n\u00ed \u00fadaj\u016f pro \u00fa\u010dely zpracov\u00e1n\u00ed smlouvy<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9173ad59\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9173ad59 text-left wd-fontsize-s vc_custom_1688582427419\">\n\t\t\t<p>Osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m dobrovoln\u011b poskytnete p\u0159i objedn\u00e1vce, zpracov\u00e1v\u00e1me za \u00fa\u010delem pln\u011bn\u00ed smlouvy (v\u010detn\u011b dotaz\u016f t\u00fdkaj\u00edc\u00edch se vy\u0159izov\u00e1n\u00ed z\u00e1ru\u010dn\u00edch nebo garan\u010dn\u00edch n\u00e1rok\u016f a s ohledem na povinnost informovat v\u00e1s o nezbytn\u00fdch aktualizac\u00edch). Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. b) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f. Povinn\u00e1 pole jsou takto ozna\u010dena, proto\u017ee se t\u00fdkaj\u00ed \u00fadaj\u016f, kter\u00e9 jsou nezbytn\u00e9 pro zpracov\u00e1n\u00ed objedn\u00e1vky a bez nich\u017e nem\u016f\u017eeme objedn\u00e1vku zpracovat. To, jak\u00e9 \u00fadaje jsou shroma\u017e\u010fov\u00e1ny, je p\u0159\u00edm\u00fdm d\u016fsledkem formul\u00e1\u0159\u016f, do kter\u00fdch jsou \u00fadaje zad\u00e1v\u00e1ny.     <\/p>\n<p>Dal\u0161\u00ed informace o zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f, zejm\u00e9na pokud jde o p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f na\u0161im poskytovatel\u016fm slu\u017eeb za \u00fa\u010delem zpracov\u00e1n\u00ed objedn\u00e1vky, platby a odesl\u00e1n\u00ed, naleznete v n\u00e1sleduj\u00edc\u00edch \u010d\u00e1stech t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Po spln\u011bn\u00ed smlouvy bude zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f omezeno a po uplynut\u00ed lh\u016ft pro uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f vy\u017eadovan\u00fdch da\u0148ov\u00fdmi p\u0159edpisy a z\u00e1konem o \u00fa\u010detnictv\u00ed budou va\u0161e \u00fadaje vymaz\u00e1ny (\u010dl. 6 odst. 1 p\u00edsm. c) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f), pokud v\u00fdslovn\u011b nesouhlas\u00edte (\u010dl. 6 odst. 1 p\u00edsm. a) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f) s dal\u0161\u00edm pou\u017eit\u00edm va\u0161ich \u00fadaj\u016f pro jin\u00e9 \u00fa\u010dely nebo si nevyhrazujeme pr\u00e1vo va\u0161e \u00fadaje d\u00e1le pou\u017e\u00edt v z\u00e1konem povolen\u00fdch p\u0159\u00edpadech, p\u0159i\u010dem\u017e v takov\u00e9m p\u0159\u00edpad\u011b v\u00e1s informujeme o t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b91fa6958\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b91fa6958 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582436266\">\n\t\t\t<p>2.2 Z\u00e1kaznick\u00fd \u00fa\u010det<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b927107aa\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b927107aa text-left wd-fontsize-s vc_custom_1688582452612\">\n\t\t\t<p>Pokud podle \u010dl. 6 odst. 1 p\u00edsm. a) DPA ud\u011bl\u00edte souhlas s vytvo\u0159en\u00edm z\u00e1kaznick\u00e9ho \u00fa\u010dtu &#8211; budeme zpracov\u00e1vat va\u0161e osobn\u00ed \u00fadaje nezbytn\u00e9 pro tento \u00fa\u010del. Budou pou\u017eity tak\u00e9 pro budouc\u00ed objedn\u00e1vky na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. V\u00e1\u0161 z\u00e1kaznick\u00fd \u00fa\u010det m\u016f\u017eete kdykoli vymazat. Chcete-li tak u\u010dinit, za\u0161lete pros\u00edm zpr\u00e1vu na na\u0161i kontaktn\u00ed adresu uvedenou v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c nebo pou\u017eijte p\u0159\u00edslu\u0161nou funkci v nastaven\u00ed sv\u00e9ho z\u00e1kaznick\u00e9ho \u00fa\u010dtu. Po vymaz\u00e1n\u00ed va\u0161eho z\u00e1kaznick\u00e9ho \u00fa\u010dtu bude zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f omezeno a po uplynut\u00ed lh\u016ft pro uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f stanoven\u00fdch da\u0148ov\u00fdmi p\u0159edpisy a z\u00e1konem o \u00fa\u010detnictv\u00ed budou \u00fadaje vymaz\u00e1ny (\u010dl. 6 odst. 1 p\u00edsm. c) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f), pokud v\u00fdslovn\u011b nesouhlas\u00edte (\u010dl. 6 odst. 1 p\u00edsm. a) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f) s dal\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm \u00fadaj\u016f nebo si nevyhrazujeme pr\u00e1vo \u00fadaje nad\u00e1le pou\u017e\u00edvat pro jin\u00e9 \u00fa\u010dely v souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy, p\u0159i\u010dem\u017e v takov\u00e9m p\u0159\u00edpad\u011b v\u00e1s informujeme o t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b937efba8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b937efba8 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582467597\">\n\t\t\t<p>2.3 Zpracov\u00e1n\u00ed \u00fadaj\u016f pro kontaktn\u00ed \u00fa\u010dely<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b945dbb8e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b945dbb8e text-left wd-fontsize-s vc_custom_1688582483355\">\n\t\t\t<p>V r\u00e1mci komunikace s v\u00e1mi zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje za \u00fa\u010delem vy\u0159\u00edzen\u00ed va\u0161ich dotaz\u016f (\u010dl. 6 odst. 1 p\u00edsm. b) DPA). Tyto \u00fadaje n\u00e1m poskytujete dobrovoln\u011b, kdy\u017e n\u00e1s kontaktujete (nap\u0159. prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e nebo e-mailu). Povinn\u00e1 pole jsou takto ozna\u010dena, proto\u017ee se t\u00fdkaj\u00ed \u00fadaj\u016f, kter\u00e9 jsou nezbytn\u00e9 pro zpracov\u00e1n\u00ed va\u0161eho dotazu. Jak\u00e9 \u00fadaje jsou shroma\u017e\u010fov\u00e1ny, vypl\u00fdv\u00e1 p\u0159\u00edmo z formul\u00e1\u0159\u016f, do kter\u00fdch jsou \u00fadaje zad\u00e1v\u00e1ny. Po \u00fapln\u00e9m zpracov\u00e1n\u00ed va\u0161eho dotazu budou va\u0161e \u00fadaje vymaz\u00e1ny, pokud v\u00fdslovn\u011b nesouhlas\u00edte (\u010dl. 6 odst. 1 p\u00edsm. a) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f) s dal\u0161\u00edm pou\u017eit\u00edm t\u011bchto \u00fadaj\u016f k jin\u00fdm \u00fa\u010del\u016fm nebo si nevyhrazujeme pr\u00e1vo na jejich dal\u0161\u00ed pou\u017eit\u00ed v z\u00e1konem povolen\u00fdch p\u0159\u00edpadech; v takov\u00e9m p\u0159\u00edpad\u011b v\u00e1s o tom informujeme v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9563ed67\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9563ed67 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582491332\">\n\t\t\t<p>3. Zpracov\u00e1n\u00ed \u00fadaj\u016f za \u00fa\u010delem doru\u010den\u00ed<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b95dca9f9\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b95dca9f9 text-left wd-fontsize-s vc_custom_1688582498816\">\n\t\t\t<p>Za \u00fa\u010delem pln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b) RODO) p\u0159ed\u00e1me va\u0161e \u00fadaje p\u0159epravn\u00ed spole\u010dnosti, kterou jste si vybrali b\u011bhem procesu objedn\u00e1v\u00e1n\u00ed a kter\u00e1 byla pov\u011b\u0159ena dod\u00e1n\u00edm objednan\u00fdch produkt\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b965b8409\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b965b8409 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582505383\">\n\t\t\t<p>4. Zpracov\u00e1n\u00ed \u00fadaj\u016f pro \u00fa\u010dely zpracov\u00e1n\u00ed plateb<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b96ab112e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b96ab112e text-left wd-fontsize-s vc_custom_1688582510445\">\n\t\t\t<p>Za \u00fa\u010delem zpracov\u00e1n\u00ed plateb v na\u0161em internetov\u00e9m obchod\u011b spolupracujeme s extern\u00edmi poskytovateli slu\u017eeb zpracov\u00e1vaj\u00edc\u00edmi elektronick\u00e9 online platby a p\u0159ed\u00e1v\u00e1me va\u0161e \u00fadaje spole\u010dnosti pro zpracov\u00e1n\u00ed plateb, kterou jste si vybrali v procesu objedn\u00e1v\u00e1n\u00ed. V\u00fd\u0161e uveden\u00e9 je za \u00fa\u010delem pln\u011bn\u00ed smlouvy (\u010dl. 6 odst. 1 p\u00edsm. b) RODO).<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b98c061b7\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b98c061b7 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582543836\">\n\t\t\t<p>Zpracov\u00e1n\u00ed \u00fadaj\u016f za \u00fa\u010delem prevence podvod\u016f a optimalizace plateb<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9711b877\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9711b877 text-left wd-fontsize-s vc_custom_1688582518055\">\n\t\t\t<p>V ur\u010dit\u00fdch situac\u00edch m\u016f\u017eeme na\u0161im poskytovatel\u016fm slu\u017eeb p\u0159edat dal\u0161\u00ed informace, kter\u00e9 mohou b\u00fdt jimi pou\u017eity spole\u010dn\u011b s informacemi nezbytn\u00fdmi pro zpracov\u00e1n\u00ed platby. Tito poskytovatel\u00e9 slu\u017eeb pak jednaj\u00ed na\u0161\u00edm jm\u00e9nem jako zpracovatel\u00e9 a poskytuj\u00ed n\u00e1m slu\u017eby pro prevenci podvod\u016f a optimalizaci platebn\u00edch proces\u016f (nap\u0159. fakturace, anal\u00fdza odm\u00edtnut\u00fdch plateb, podpora \u00fa\u010detnictv\u00ed). Podle \u010dl. 6 odst. 1 p\u00edsm. f) na\u0159\u00edzen\u00ed RODO to slou\u017e\u00ed na\u0161im opr\u00e1vn\u011bn\u00fdm z\u00e1jm\u016fm, pokud jde o ochranu p\u0159ed podvody a zneu\u017eit\u00edm a o efektivn\u00ed spr\u00e1vu plateb.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9863c884\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9863c884 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582538050\">\n\t\t\t<p>5. Kan\u00e1ly marketingov\u00fdch aktivit: e-mail<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b97f0dd88\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b97f0dd88 text-left wd-fontsize-s vc_custom_1688582531822\">\n\t\t\t<p>Pokud se p\u0159ihl\u00e1s\u00edte k odb\u011bru na\u0161eho newsletteru, pak na z\u00e1klad\u011b v\u00e1mi ud\u011blen\u00e9ho souhlasu (\u010dl. 6 odst. 1 p\u00edsm. a) RODO) pou\u017eijeme \u00fadaje, kter\u00e9 jste n\u00e1m poskytli, abychom v\u00e1m pravideln\u011b zas\u00edlali n\u00e1\u0161 newsletter e-mailem.<\/p>\n<p>Odhl\u00e1\u0161en\u00ed odb\u011bru newsletteru je mo\u017en\u00e9 kdykoli. Chcete-li tak u\u010dinit, za\u0161lete pros\u00edm zpr\u00e1vu na na\u0161i kontaktn\u00ed adresu uvedenou v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c nebo pou\u017eijte odkaz pro odhl\u00e1\u0161en\u00ed uveden\u00fd v newsletteru. Jakmile se odhl\u00e1s\u00edte ze seznamu p\u0159\u00edjemc\u016f newsletteru, vyma\u017eeme va\u0161i e-mailovou adresu, pokud v\u00fdslovn\u011b nesouhlas\u00edte (\u010dl. 6 odst. 1 p\u00edsm. a) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f) s dal\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm t\u011bchto \u00fadaj\u016f pro jin\u00e9 \u00fa\u010dely nebo si nevyhrazujeme pr\u00e1vo nad\u00e1le pou\u017e\u00edvat va\u0161e \u00fadaje v souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy, p\u0159i\u010dem\u017e v takov\u00e9m p\u0159\u00edpad\u011b v\u00e1s informujeme o t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b97945f19\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b97945f19 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582525019\">\n\t\t\t<p>5.1 Zas\u00edl\u00e1n\u00ed newsletteru<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b99883827\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b99883827 text-left wd-fontsize-s vc_custom_1688582556331\">\n\t\t\t<p>Newsletter je zas\u00edl\u00e1n v r\u00e1mci pov\u011b\u0159en\u00ed zpracov\u00e1n\u00edm \u00fadaj\u016f na\u0161\u00edm jm\u00e9nem extern\u00edm poskytovatelem slu\u017eeb. Pokud m\u00e1te jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se na\u0161ich poskytovatel\u016f slu\u017eeb a z\u00e1klad\u016f na\u0161\u00ed spolupr\u00e1ce s nimi, kontaktujte n\u00e1s. Kontaktn\u00ed \u00fadaje najdete v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9a0c3d78\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9a0c3d78 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582564945\">\n\t\t\t<p>5.2 Zasl\u00e1n\u00ed v\u00fdzvy k poskytnut\u00ed zp\u011btn\u00e9 vazby k n\u00e1kupu<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9a727187\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9a727187 text-left wd-fontsize-s vc_custom_1688582572309\">\n\t\t\t<p>Pokud jste n\u00e1m b\u011bhem objedn\u00e1vky nebo po n\u00ed ud\u011blili souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f), pak pou\u017eijeme va\u0161i e-mailovou adresu k zasl\u00e1n\u00ed elektronick\u00e9 v\u00fdzvy k hodnocen\u00ed n\u00e1kupu v na\u0161em obchod\u011b. Vyd\u00e1n\u00ed recenze\/hodnocen\u00ed prob\u00edh\u00e1 prost\u0159ednictv\u00edm n\u00e1mi pou\u017e\u00edvan\u00e9ho syst\u00e9mu zp\u011btn\u00e9 vazby. Sv\u016fj souhlas m\u016f\u017eete kdykoli odvolat zasl\u00e1n\u00edm zpr\u00e1vy o odvol\u00e1n\u00ed souhlasu na na\u0161i kontaktn\u00ed adresu uvedenou v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c. P\u0159\u00edpadn\u011b m\u016f\u017eete tak\u00e9 pou\u017e\u00edt odkaz pro zru\u0161en\u00ed souhlasu v e-mailu s pozv\u00e1nkou ke zp\u011btn\u00e9 vazb\u011b.   <\/p>\n<p>V\u00fdzvu k zasl\u00e1n\u00ed recenze zas\u00edl\u00e1 n\u00e1\u0161 poskytovatel slu\u017eeb Trusted Shops AG Subbelrather Str. 15C, 50823 Kol\u00edn nad R\u00fdnem, N\u011bmecko (\u201eTrusted Shops\u201c). V r\u00e1mci procesu rozes\u00edl\u00e1n\u00ed obdr\u017e\u00edme od spole\u010dnosti Trusted Shops informace o stavu (nap\u0159. zda byla v\u00fdzva k pod\u00e1n\u00ed recenze odesl\u00e1na a zda dorazila k adres\u00e1tovi). To se d\u011bje v souladu s \u010dl. 6 odst. 1 p\u00edsm. f) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f za \u00fa\u010delem napln\u011bn\u00ed na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na obdr\u017een\u00ed informac\u00ed o va\u0161\u00ed v\u00fdzv\u011b k pod\u00e1n\u00ed recenze, abychom na tomto z\u00e1klad\u011b mohli v p\u0159\u00edpad\u011b pot\u0159eby optimalizovat, a tak\u00e9 opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu spole\u010dnosti Trusted Shops na tom, aby mohla tuto slu\u017ebu nab\u00edzet.      <\/p>\n<p>Za rozes\u00edl\u00e1n\u00ed \u017e\u00e1dost\u00ed o hodnocen\u00ed a shroma\u017e\u010fov\u00e1n\u00ed a zobrazov\u00e1n\u00ed informac\u00ed o hodnocen\u00ed nebo stavu jsme spole\u010dn\u011b odpov\u011bdn\u00ed se spole\u010dnost\u00ed Trusted Shops.<\/p>\n<p>V r\u00e1mci t\u00e9to spole\u010dn\u00e9 odpov\u011bdnosti, kter\u00e1 existuje mezi n\u00e1mi a Trusted Shops, se pros\u00edm obra\u0165te na Trusted Shops, pokud m\u00e1te jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se ochrany \u00fadaj\u016f nebo chcete uplatnit sv\u00e1 pr\u00e1va. Kontaktn\u00ed \u00fadaje jsou k dispozici na <a href=\"https:\/\/www.trustedshops.pl\/dane-firmy-ochrona-danych\/\" target=\"_blank\" rel=\"noopener\">t\u00e9to str\u00e1nce<\/a>. Tam tak\u00e9 naleznete dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f na Trusted Shopsj. V\u017edy n\u00e1s tak\u00e9 m\u016f\u017eete kontaktovat p\u0159\u00edmo. V p\u0159\u00edpad\u011b pot\u0159eby bude v\u00e1\u0161 dotaz p\u0159ed\u00e1n spole\u010dnosti Trusted Shopsj, kter\u00e1 je spole\u010dn\u011b odpov\u011bdn\u00e1 za zpracov\u00e1n\u00ed \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9b141ec8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9b141ec8 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582583102\">\n\t\t\t<p>6. Soubory cookie a podobn\u00e9 technologie<br \/>Obecn\u00e9 informace<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9b92b929\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9b92b929 text-left wd-fontsize-s vc_custom_1688582590424\">\n\t\t\t<p>Abychom v\u00e1m zatraktivnili n\u00e1v\u0161t\u011bvu na\u0161ich webov\u00fdch str\u00e1nek a umo\u017enili v\u00e1m vyu\u017e\u00edvat jejich kl\u00ed\u010dov\u00e9 funkce, pou\u017e\u00edv\u00e1me k tomuto \u00fa\u010delu technologick\u00e9 n\u00e1stroje, v\u010detn\u011b tzv. cookies. Cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se automaticky ukl\u00e1daj\u00ed do va\u0161eho koncov\u00e9ho za\u0159\u00edzen\u00ed. N\u011bkter\u00e9 z n\u00e1mi pou\u017e\u00edvan\u00fdch soubor\u016f cookie se po ukon\u010den\u00ed relace prohl\u00ed\u017ee\u010de, tj. po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de, vyma\u017eou (tzv. rela\u010dn\u00ed soubory cookie). Jin\u00e9 soubory cookie se ukl\u00e1daj\u00ed ve va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed a umo\u017e\u0148uj\u00ed n\u00e1m rozpoznat v\u00e1\u0161 prohl\u00ed\u017ee\u010d p\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek (tzv. trval\u00e9 soubory cookie).    <\/p>\n<p><strong>Ochrana soukrom\u00ed koncov\u00fdch za\u0159\u00edzen\u00ed<\/strong><br \/>P\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky pou\u017e\u00edv\u00e1me technologie, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 k zaji\u0161t\u011bn\u00ed spr\u00e1vn\u00e9ho a optim\u00e1ln\u00edho pou\u017e\u00edv\u00e1n\u00ed nezbytn\u00fdch funkc\u00ed na\u0161ich webov\u00fdch str\u00e1nek. V tomto ohledu ukl\u00e1d\u00e1n\u00ed informac\u00ed do va\u0161eho koncov\u00e9ho za\u0159\u00edzen\u00ed nebo p\u0159\u00edstup k informac\u00edm, kter\u00e9 jsou ji\u017e ve va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed ulo\u017eeny, nevy\u017eaduje v\u00e1\u0161 souhlas. <\/p>\n<p>U funkc\u00ed, kter\u00e9 nejsou nezbytn\u011b nutn\u00e9, vy\u017eaduje ukl\u00e1d\u00e1n\u00ed informac\u00ed na koncov\u00e9m za\u0159\u00edzen\u00ed u\u017eivatele nebo p\u0159\u00edstup k informac\u00edm, kter\u00e9 jsou ji\u017e na koncov\u00e9m za\u0159\u00edzen\u00ed u\u017eivatele ulo\u017eeny, souhlas u\u017eivatele. Je t\u0159eba vz\u00edt v \u00favahu, \u017ee v p\u0159\u00edpad\u011b absence souhlasu nemus\u00ed b\u00fdt n\u011bkter\u00e9 funkce nebo prvky webov\u00fdch str\u00e1nek dostupn\u00e9 v pln\u00e9m rozsahu. Jak\u00fdkoli souhlas ud\u011blen\u00fd u\u017eivatelem z\u016fst\u00e1v\u00e1 v platnosti a\u017e do odvol\u00e1n\u00ed souhlasu, konfigurace nastaven\u00ed nebo obnoven\u00ed p\u0159\u00edslu\u0161n\u00fdch nastaven\u00ed v koncov\u00e9m za\u0159\u00edzen\u00ed.  <\/p>\n<p><strong>Dal\u0161\u00ed p\u0159\u00edpady zpracov\u00e1n\u00ed \u00fadaj\u016f prost\u0159ednictv\u00edm soubor\u016f cookie a jin\u00fdch technologi\u00ed<\/strong><\/p>\n<p>Pou\u017e\u00edv\u00e1me technologie, kter\u00e9 jsou nezbytn\u011b nutn\u00e9 k zaji\u0161t\u011bn\u00ed spr\u00e1vn\u00e9ho a optim\u00e1ln\u00edho pou\u017e\u00edv\u00e1n\u00ed nezbytn\u00fdch funkc\u00ed na\u0161ich webov\u00fdch str\u00e1nek (nap\u0159. funkce n\u00e1kupn\u00edho ko\u0161\u00edku). Tyto technologie zpracov\u00e1vaj\u00ed \u00fadaje, jako je nap\u0159\u00edklad va\u0161e IP adresa, \u010das n\u00e1v\u0161t\u011bvy webov\u00fdch str\u00e1nek, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di, jako\u017e i informace o pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek (nap\u0159. obsah n\u00e1kupn\u00edho ko\u0161\u00edku). To slou\u017e\u00ed v souladu s \u010dl. 6 odst. 1 p\u00edsm. f) na\u0159\u00edzen\u00ed RODO k napln\u011bn\u00ed na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu optim\u00e1ln\u011b prezentovat na\u0161i nab\u00eddku.     <\/p>\n<p>Krom\u011b toho pou\u017e\u00edv\u00e1me technologick\u00e9 n\u00e1stroje tak\u00e9 za \u00fa\u010delem pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed, kter\u00e9 se na n\u00e1s vztahuj\u00ed (nap\u0159. k prok\u00e1z\u00e1n\u00ed, \u017ee jsme obdr\u017eeli v\u00e1\u0161 souhlas se zpracov\u00e1n\u00edm va\u0161ich osobn\u00edch \u00fadaj\u016f), a tak\u00e9 pro webovou analytiku a online marketing. Dal\u0161\u00ed informace o tom, v\u010detn\u011b p\u0159\u00edslu\u0161n\u00e9ho pr\u00e1vn\u00edho z\u00e1kladu pro zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f, naleznete v n\u00e1sleduj\u00edc\u00edch \u010d\u00e1stech t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. <\/p>\n<p>V nab\u00eddce n\u00e1pov\u011bdy va\u0161eho internetov\u00e9ho prohl\u00ed\u017ee\u010de naleznete vysv\u011btlen\u00ed, jak zm\u011bnit nastaven\u00ed soubor\u016f cookie. Jsou k dispozici na n\u00e1sleduj\u00edc\u00edch odkazech: <a href=\"https:\/\/support.microsoft.com\/pl-pl\/help\/4027947\/microsoft-edge-delete-cookies\" target=\"_blank\" rel=\"noopener\">Microsoft Edge\u2122<\/a> \/ <a href=\"https:\/\/support.apple.com\/pl-pl\/guide\/safari\/sfri11471\/mac\" target=\"_blank\" rel=\"noopener\">Safari\u2122<\/a> \/ <a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?hl=pl&amp;hlrm=en\">Chrome\u2122<\/a> \/ <a href=\"https:\/\/support.mozilla.org\/pl\/products\/firefox\/protect-your-privacy\/cookies\">Firefox\u2122<\/a> \/ <a href=\"https:\/\/help.opera.com\/pl\/latest\/web-preferences\/#cookies\">Opera\u2122<\/a> <\/p>\n<p>Pokud jste n\u00e1m ud\u011blili souhlas s pou\u017e\u00edv\u00e1n\u00edm ur\u010dit\u00fdch technologick\u00fdch n\u00e1stroj\u016f (\u010dl. 6 odst. 1 p\u00edsm. a) RODO), m\u016f\u017eete jej kdykoli odvolat. Chcete-li sv\u016fj souhlas odvolat, kontaktujte n\u00e1s prost\u0159ednictv\u00edm kontaktn\u00ed adresy uveden\u00e9 v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9c428472\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9c428472 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582599907\">\n\t\t\t<p>7. Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie a podobn\u00fdch technologick\u00fdch n\u00e1stroj\u016f<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9cb1090b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9cb1090b text-left wd-fontsize-s vc_custom_1688582607362\">\n\t\t\t<p>Pokud jste n\u00e1m k tomu ud\u011blili souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) RODO), pou\u017e\u00edv\u00e1me na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch n\u00ed\u017ee uveden\u00e9 soubory cookie a jin\u00e9 podobn\u00e9 technologick\u00e9 n\u00e1stroje extern\u00edch poskytovatel\u016f slu\u017eeb. Po spln\u011bn\u00ed \u00fa\u010delu zpracov\u00e1n\u00ed a ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00e9ho technologick\u00e9ho n\u00e1stroje budou \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 prost\u0159ednictv\u00edm t\u011bchto n\u00e1stroj\u016f vymaz\u00e1ny. Ud\u011blen\u00fd souhlas m\u016f\u017eete kdykoli odvolat. Podrobnosti o mo\u017enosti odvol\u00e1n\u00ed souhlasu a o va\u0161em pr\u00e1vu vzn\u00e9st n\u00e1mitku naleznete v \u010d\u00e1sti \u201eSoubory cookie a podobn\u00e9 technologie\u201c. Dal\u0161\u00ed informace najdete na str\u00e1nk\u00e1ch jednotliv\u00fdch poskytovatel\u016f slu\u017eeb. Pokud m\u00e1te dotazy t\u00fdkaj\u00edc\u00ed se na\u0161ich poskytovatel\u016f slu\u017eeb a z\u00e1klad\u016f na\u0161\u00ed spolupr\u00e1ce s nimi, kontaktujte n\u00e1s. Kontaktn\u00ed \u00fadaje najdete v \u010d\u00e1sti \u201eNa\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va\u201c.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9d272050\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9d272050 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582614376\">\n\t\t\t<p>7.1 Pou\u017e\u00edv\u00e1n\u00ed slu\u017eeb Google<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9d88db49\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9d88db49 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582620288\">\n\t\t\t<p>Google Analytics<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9de4669b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9de4669b text-left wd-fontsize-s vc_custom_1688582626959\">\n\t\t\t<p>Za \u00fa\u010delem optimalizace a zatraktivn\u011bn\u00ed nab\u00eddky na\u0161ich webov\u00fdch str\u00e1nek jsme aktivovali tak\u00e9 <strong>nastaven\u00ed sd\u00edlen\u00ed dat pro \u201eprodukty a slu\u017eby Google<\/strong>\u201c. To spole\u010dnosti Google umo\u017e\u0148uje p\u0159\u00edstup k \u00fadaj\u016fm shrom\u00e1\u017ed\u011bn\u00fdm a zpracov\u00e1van\u00fdm v r\u00e1mci slu\u017eby Google Analytics a jejich vyu\u017eit\u00ed ke zlep\u0161en\u00ed produkt\u016f a slu\u017eeb poskytovan\u00fdch spole\u010dnost\u00ed Google. Poskytov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Google za t\u00edmto \u00fa\u010delem je zalo\u017eeno na dodate\u010dn\u00e9 dohod\u011b mezi spr\u00e1vci \u00fadaj\u016f. Na n\u00e1sledn\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google nem\u00e1me \u017e\u00e1dn\u00fd vliv.   <\/p>\n<p>K vytv\u00e1\u0159en\u00ed a prov\u00e1d\u011bn\u00ed A\/B test\u016f na\u0161ich webov\u00fdch str\u00e1nek pou\u017e\u00edv\u00e1me tak\u00e9 n\u00e1stroj <strong>Google Optimize<\/strong>, kter\u00fd je roz\u0161\u00ed\u0159en\u00edm slu\u017eeb Google Analytics.<\/p>\n<p>Pro \u00fa\u010dely webov\u00e9 anal\u00fdzy pou\u017e\u00edv\u00e1me tak\u00e9 n\u00e1stroj <strong>Google Signals<\/strong>, kter\u00fd je roz\u0161\u00ed\u0159en\u00edm slu\u017eeb Google Analytics a umo\u017e\u0148uje tzv. cross-device tracking (identifikaci u\u017eivatel\u016f pou\u017e\u00edvaj\u00edc\u00edch v\u00edce za\u0159\u00edzen\u00ed). To znamen\u00e1, \u017ee pokud jsou va\u0161e za\u0159\u00edzen\u00ed s p\u0159ipojen\u00edm k internetu p\u0159ipojena k va\u0161emu \u00fa\u010dtu Google a m\u00e1te ve sv\u00e9m \u00fa\u010dtu Google aktivov\u00e1ny n\u00e1sleduj\u00edc\u00ed mo\u017enosti \u201epersonalizovanou reklamu\u201c ve sv\u00e9m \u00fa\u010dtu Google, m\u016f\u017ee spole\u010dnost Google vytv\u00e1\u0159et zpr\u00e1vy o pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek (zejm\u00e9na o po\u010dtu u\u017eivatel\u016f na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch), a to i v p\u0159\u00edpad\u011b, \u017ee za\u0159\u00edzen\u00ed zm\u011bn\u00edte. V t\u00e9to souvislosti nezpracov\u00e1v\u00e1me \u017e\u00e1dn\u00e9 va\u0161e osobn\u00ed \u00fadaje, pouze z\u00edsk\u00e1v\u00e1me statistiky na z\u00e1klad\u011b funkc\u00ed a technologi\u00ed Google Signals.   <\/p>\n<p>Za \u00fa\u010delem anal\u00fdzy pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek a pro reklamn\u00ed \u00fa\u010dely pou\u017e\u00edv\u00e1me v r\u00e1mci Google Analystics tak\u00e9 takzvan\u00fd <strong>DoubleClick-Cookie,<\/strong> kter\u00fd n\u00e1m umo\u017e\u0148uje rozpoznat v\u00e1\u0161 prohl\u00ed\u017ee\u010d p\u0159i pou\u017e\u00edv\u00e1n\u00ed jin\u00fdch webov\u00fdch str\u00e1nek. Google tyto informace pou\u017eije k sestaven\u00ed zpr\u00e1vy o va\u0161\u00ed aktivit\u011b na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a k poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb souvisej\u00edc\u00edch s pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9e760357\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9e760357 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582635623\">\n\t\t\t<p>Google AdSense<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9ed2892a\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9ed2892a text-left wd-fontsize-s vc_custom_1688582641148\">\n\t\t\t<p>Na\u0161e webov\u00e9 str\u00e1nky propaguj\u00ed reklamn\u00ed prostor jin\u00fdch poskytovatel\u016f a reklamn\u00edch s\u00edt\u00ed prost\u0159ednictv\u00edm slu\u017eby Google AdSense. Tyto reklamy se v\u00e1m zobrazuj\u00ed na r\u016fzn\u00fdch m\u00edstech na\u0161ich webov\u00fdch str\u00e1nek. V r\u00e1mci integrace slu\u017eby Google AdSense se p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek ulo\u017e\u00ed do va\u0161eho koncov\u00e9ho za\u0159\u00edzen\u00ed takzvan\u00fd soubor cookie Google DoubleClick, kter\u00fd umo\u017e\u0148uje zobrazov\u00e1n\u00ed reklam na z\u00e1klad\u011b va\u0161ich z\u00e1jm\u016f a za t\u00edmto \u00fa\u010delem zpracov\u00e1v\u00e1 va\u0161e \u00fadaje (IP adresu, \u010das n\u00e1v\u0161t\u011bvy, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di a informace t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek) a automaticky v\u00e1m p\u0159i\u0159azuje pseudonymizovan\u00fd identifik\u00e1tor u\u017eivatele (UserID).<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9f44d889\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9f44d889 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582648105\">\n\t\t\t<p>Google Ads<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5b9fa1ed83\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5b9fa1ed83 text-left wd-fontsize-s vc_custom_1688582656048\">\n\t\t\t<p>Pomoc\u00ed Google Ads propagujeme na\u0161e webov\u00e9 str\u00e1nky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a na webov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran. Za t\u00edmto \u00fa\u010delem se p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek ve va\u0161em za\u0159\u00edzen\u00ed automaticky ulo\u017e\u00ed <strong>remarketingov\u00fd soubor cookie spole\u010dnosti Google<\/strong>, kter\u00fd na z\u00e1klad\u011b nav\u0161t\u00edven\u00fdch str\u00e1nek umo\u017e\u0148uje zobrazov\u00e1n\u00ed reklam na z\u00e1klad\u011b va\u0161ich z\u00e1jm\u016f, a to zpracov\u00e1n\u00edm va\u0161ich \u00fadaj\u016f (IP adresa, \u010das n\u00e1v\u0161t\u011bvy, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di a informace t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek) pomoc\u00ed pseudonymizovan\u00e9ho identifik\u00e1toru (ID). K dal\u0161\u00edmu zpracov\u00e1n\u00ed \u00fadaj\u016f doch\u00e1z\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee jste v nastaven\u00ed sv\u00e9ho \u00fa\u010dtu Google aktivovali mo\u017enost p\u0159izp\u016fsoben\u00ed reklam. V takov\u00e9m p\u0159\u00edpad\u011b &#8211; pokud jste b\u011bhem n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek sou\u010dasn\u011b p\u0159ihl\u00e1\u0161eni ke slu\u017eb\u011b Google, pou\u017eije spole\u010dnost Google va\u0161e \u00fadaje spolu s \u00fadaji z\u00edskan\u00fdmi ze slu\u017eby Google Analytics k vytvo\u0159en\u00ed a definov\u00e1n\u00ed tzv. seznam\u016f c\u00edlov\u00fdch skupin pro \u00fa\u010dely remarketingu na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch.    <\/p>\n<p>N\u00ed\u017ee uveden\u00e9 technologick\u00e9 n\u00e1stroje pou\u017e\u00edv\u00e1me od spole\u010dnosti Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Irsko (\u201eGoogle\u201c). Informace automaticky shrom\u00e1\u017ed\u011bn\u00e9 technologiemi Google t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek jsou obvykle p\u0159en\u00e1\u0161eny a ukl\u00e1d\u00e1ny na server spole\u010dnosti Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Evropsk\u00e1 komise nevydala rozhodnut\u00ed o odpov\u00eddaj\u00edc\u00ed ochran\u011b \u00fadaj\u016f pro USA. Na\u0161e spolupr\u00e1ce je zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch o ochran\u011b \u00fadaj\u016f p\u0159ijat\u00fdch Evropskou komis\u00ed. Pokud nen\u00ed u konkr\u00e9tn\u00edch technologi\u00ed Google popsan\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uvedeno jinak, zpracov\u00e1n\u00ed \u00fadaj\u016f prob\u00edh\u00e1 na z\u00e1klad\u011b smlouvy o spole\u010dn\u00e9 spr\u00e1v\u011b osobn\u00edch \u00fadaj\u016f se spole\u010dnost\u00ed Google v souladu s \u010dl\u00e1nkem 26 z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f. Dal\u0161\u00ed informace o zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Google naleznete v <a href=\"http:\/\/policies.google.com\/privacy?hl=pl\" target=\"_blank\" rel=\"noopener\">z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti Google.<\/a>      <\/p>\n<p>Za \u00fa\u010delem anal\u00fdzy pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek pou\u017e\u00edv\u00e1me Google Analytics, n\u00e1stroj pro webovou anal\u00fdzu od spole\u010dnosti Google, kter\u00fd za t\u00edmto \u00fa\u010delem automaticky zpracov\u00e1v\u00e1 va\u0161e \u00fadaje (IP adresu, \u010das n\u00e1v\u0161t\u011bvy, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di, jako\u017e i informace o pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek) a na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f vytv\u00e1\u0159\u00ed pseudonymizovan\u00e9 u\u017eivatelsk\u00e9 profily. K tomuto \u00fa\u010delu mohou b\u00fdt pou\u017eity soubory cookie. Pokud u\u017eivatel nav\u0161t\u00edv\u00ed na\u0161e webov\u00e9 str\u00e1nky z \u00fazem\u00ed EU, je jeho IP adresa ulo\u017eena na serveru um\u00edst\u011bn\u00e9m v EU za \u00fa\u010delem z\u00edsk\u00e1n\u00ed \u00fadaj\u016f o poloze a pot\u00e9 je okam\u017eit\u011b vymaz\u00e1na je\u0161t\u011b p\u0159ed p\u0159esm\u011brov\u00e1n\u00edm provozu na dal\u0161\u00ed servery spole\u010dnosti Google. Zpracov\u00e1n\u00ed \u00fadaj\u016f v r\u00e1mci slu\u017eby Google Analytics prob\u00edh\u00e1 na z\u00e1klad\u011b smlouvy o sv\u011b\u0159en\u00ed \u00fadaj\u016f se spole\u010dnost\u00ed Google.   <\/p>\n<p>Pro \u00fa\u010dely webov\u00e9 anal\u00fdzy pou\u017e\u00edv\u00e1me n\u00e1stroj pro <strong>sledov\u00e1n\u00ed konverz\u00ed Google Ads<\/strong>, kter\u00fd m\u011b\u0159\u00ed a analyzuje va\u0161e chov\u00e1n\u00ed, kdy\u017e jste nav\u0161t\u00edvili na\u0161e webov\u00e9 str\u00e1nky prost\u0159ednictv\u00edm reklamy v r\u00e1mci n\u00e1stroje Google Ads. K tomuto \u00fa\u010delu mohou b\u00fdt pou\u017eity soubory cookie a mohou b\u00fdt zpracov\u00e1ny \u00fadaje, jako je va\u0161e IP adresa, \u010das n\u00e1v\u0161t\u011bvy, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di, jako\u017e i informace o va\u0161em pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, nap\u0159. o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek nebo o va\u0161\u00ed registraci k odb\u011bru newsletteru. Z t\u011bchto \u00fadaj\u016f jsou pak vytv\u00e1\u0159eny pseudonymizovan\u00e9 u\u017eivatelsk\u00e9 profily.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba04d1d5f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba04d1d5f text-left color-primary wd-fontsize-s font-alt vc_custom_1688582665293\">\n\t\t\t<p>YouTube Video Plugin<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba0ac7f2e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba0ac7f2e text-left wd-fontsize-s vc_custom_1688582670499\">\n\t\t\t<p>Za \u00fa\u010delem integrace obsahu t\u0159et\u00edch stran prost\u0159ednictv\u00edm pluginu YouTube video &#8211; p\u0159i p\u0159ehr\u00e1v\u00e1n\u00ed videa jsou spole\u010dnost\u00ed Google zpracov\u00e1v\u00e1ny n\u00e1sleduj\u00edc\u00ed \u00fadaje: IP adresa, \u010das n\u00e1v\u0161t\u011bvy, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di u\u017eivatele.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba10a255b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba10a255b text-left color-primary wd-fontsize-s font-alt vc_custom_1688582676788\">\n\t\t\t<p>7.2 Pou\u017e\u00edv\u00e1n\u00ed slu\u017eeb Facebooku<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba16cd80c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba16cd80c text-left color-primary wd-fontsize-s font-alt vc_custom_1688582682248\">\n\t\t\t<p>Facebook Pixel<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba1c52b4f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba1c52b4f text-left wd-fontsize-s vc_custom_1688582689383\">\n\t\t\t<p>Pou\u017e\u00edv\u00e1me n\u00e1stroj Facebook Pixel poskytovan\u00fd spole\u010dnost\u00ed <a href=\"https:\/\/pl-pl.facebook.com\/facebookdublin\/\">Facebook Ireland Ltd,<\/a> 4 Grand Canal Square, Dublin 2, Irsko (\u201eFacebook\u201c). Rozsah funkc\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1me pro n\u00e1stroj Facebook Pixel, je uveden n\u00ed\u017ee. N\u00e1stroj Facebook Pixel automaticky shroma\u017e\u010fuje a ukl\u00e1d\u00e1 \u00fadaje (va\u0161i IP adresu, \u010das va\u0161\u00ed n\u00e1v\u0161t\u011bvy webov\u00fdch str\u00e1nek, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di, jako\u017e i informace o va\u0161em pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, nap\u0159. o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek nebo registraci k odb\u011bru newsletteru). Z t\u011bchto \u00fadaj\u016f jsou pak vytvo\u0159eny pseudonymizovan\u00e9 u\u017eivatelsk\u00e9 profily.   <br \/> V r\u00e1mci tzv. roz\u0161\u00ed\u0159en\u00e9ho porovn\u00e1v\u00e1n\u00ed dat v n\u00e1stroji Facebook Analytics &#8211; pro \u00fa\u010dely porovn\u00e1v\u00e1n\u00ed jsou shroma\u017e\u010fov\u00e1ny a ukl\u00e1d\u00e1ny tak\u00e9 nabouran\u00e9 informace, pomoc\u00ed kter\u00fdch lze identifikovat jednotliv\u00e9 osoby (nap\u0159. jm\u00e9na, e-mailov\u00e9 adresy a telefonn\u00ed \u010d\u00edsla). <br \/> Za t\u00edmto \u00fa\u010delem ukl\u00e1d\u00e1 Facebook Pixel p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek do va\u0161eho za\u0159\u00edzen\u00ed soubor cookie, kter\u00fd pomoc\u00ed pseudonymizovan\u00e9ho identifik\u00e1toru cookie umo\u017e\u0148uje automatick\u00e9 rozpozn\u00e1n\u00ed va\u0161eho prohl\u00ed\u017ee\u010de p\u0159i n\u00e1v\u0161t\u011bv\u011b jin\u00fdch webov\u00fdch str\u00e1nek. Facebook tyto informace spoj\u00ed s dal\u0161\u00edmi \u00fadaji z va\u0161eho \u00fa\u010dtu na Facebooku a pou\u017eije je k sestaven\u00ed zpr\u00e1v o aktivit\u011b na webov\u00fdch str\u00e1nk\u00e1ch a k poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb souvisej\u00edc\u00edch s va\u0161\u00edm pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek, zejm\u00e9na pro \u00fa\u010dely personalizace reklamy. Informace automaticky shroma\u017e\u010fovan\u00e9 technologiemi spole\u010dnosti Facebook t\u00fdkaj\u00edc\u00ed se va\u0161eho pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek jsou obvykle odes\u00edl\u00e1ny na server spole\u010dnosti Facebook, Inc. 1601 Willow Road, Menlo Park, Kalifornie 94025, USA, a tam jsou ulo\u017eeny. Ve vztahu k USA nevydala Evropsk\u00e1 komise rozhodnut\u00ed, ve kter\u00e9m by uvedla odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. V rozsahu, v jak\u00e9m je p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA v na\u0161\u00ed odpov\u011bdnosti, je na\u0161e spolupr\u00e1ce zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch Evropsk\u00e9 komise o ochran\u011b \u00fadaj\u016f. Dal\u0161\u00ed informace o zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Facebook naleznete v <a href=\"https:\/\/pl-pl.facebook.com\/policy.php\">z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Facebook<\/a> .<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba255a0c8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba255a0c8 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582697656\">\n\t\t\t<p>Analytick\u00e9 n\u00e1stroje spole\u010dnosti Facebook<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba2ba1169\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba2ba1169 text-left wd-fontsize-s vc_custom_1688582703576\">\n\t\t\t<p>V r\u00e1mci n\u00e1stroj\u016f Facebook Business jsou generov\u00e1ny statistiky o aktivit\u011b u\u017eivatel\u016f na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch na z\u00e1klad\u011b \u00fadaj\u016f shrom\u00e1\u017ed\u011bn\u00fdch pomoc\u00ed pixelov\u00e9ho k\u00f3du Facebooku, kter\u00e9 se t\u00fdkaj\u00ed va\u0161eho pou\u017e\u00edv\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek. Zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Facebook prob\u00edh\u00e1 na z\u00e1klad\u011b smlouvy o sv\u011b\u0159en\u00ed \u00fadaj\u016f. Anal\u00fdza \u00fadaj\u016f (statistiky pou\u017e\u00edv\u00e1n\u00ed) slou\u017e\u00ed k optimalizaci a vylep\u0161ov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba32b43a1\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba32b43a1 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582710289\">\n\t\t\t<p>Reklamy na Facebooku (spr\u00e1va reklam)<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba385a478\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba385a478 text-left wd-fontsize-s vc_custom_1688582716770\">\n\t\t\t<p>Facebook Ads n\u00e1m umo\u017e\u0148uje inzerovat na\u0161e webov\u00e9 str\u00e1nky na Facebooku a dal\u0161\u00edch platform\u00e1ch. Nastavujeme parametry p\u0159\u00edslu\u0161n\u00e9 reklamn\u00ed kampan\u011b. Za p\u0159esnou realizaci a zejm\u00e9na za rozhodnut\u00ed o zobrazen\u00ed p\u0159\u00edslu\u0161n\u00e9 reklamy jednotliv\u00fdm u\u017eivatel\u016fm odpov\u00edd\u00e1 spole\u010dnost Facebook. Pokud nen\u00ed u jednotliv\u00fdch funkc\u00ed a n\u00e1stroj\u016f uvedeno jinak, zpracov\u00e1n\u00ed \u00fadaj\u016f prob\u00edh\u00e1 na z\u00e1klad\u011b smlouvy o spoluzpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v souladu s \u010dl\u00e1nkem 26 RODO. Spole\u010dn\u00e1 odpov\u011bdnost je omezena na shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a jejich p\u0159ed\u00e1v\u00e1n\u00ed spole\u010dnosti Facebook Ireland. To nezahrnuje n\u00e1sledn\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Facebook Ireland.      <\/p>\n<p>Na z\u00e1klad\u011b statistik vytvo\u0159en\u00fdch pomoc\u00ed n\u00e1stroje Facebook Pixel o aktivit\u011b u\u017eivatel\u016f nav\u0161t\u011bvuj\u00edc\u00edch na\u0161e webov\u00e9 str\u00e1nky spou\u0161t\u00edme zobrazen\u00ed reklamy p\u0159\u00edslu\u0161n\u00e9mu publiku prost\u0159ednictv\u00edm funkce <strong>Facebook Custom Audience<\/strong>, p\u0159i\u010dem\u017e ur\u010dujeme profil\/charakteristiky p\u0159\u00edslu\u0161n\u00e9 c\u00edlov\u00e9 skupiny. V r\u00e1mci funkce roz\u0161\u00ed\u0159en\u00e9ho porovn\u00e1v\u00e1n\u00ed \u00fadaj\u016f (viz v\u00fd\u0161e) je spole\u010dnost Facebook zpracovatelem \u00fadaj\u016f na\u0161\u00edm jm\u00e9nem. <\/p>\n<p>Na z\u00e1klad\u011b pseudonymizovan\u00e9ho Cookie-ID ulo\u017een\u00e9ho Facebook Pixelem a shrom\u00e1\u017ed\u011bn\u00fdch informac\u00ed o aktivit\u011b u\u017eivatel\u016f na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch vytv\u00e1\u0159\u00edme personalizovanou reklamu prost\u0159ednictv\u00edm funkce <strong>Facebook Pixel Remarketing<\/strong>.<\/p>\n<p>Pro \u00fa\u010dely webov\u00e9 analytiky a optimalizace na\u0161\u00ed nab\u00eddky &#8211; analyzujeme aktivitu u\u017eivatel\u016f, kte\u0159\u00ed nav\u0161t\u00edvili na\u0161e webov\u00e9 str\u00e1nky prost\u0159ednictv\u00edm reklamy na Facebooku, pomoc\u00ed funkce <strong>Facebook Pixel Conversions<\/strong>. Zpracov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Facebook prob\u00edh\u00e1 na z\u00e1klad\u011b smlouvy o sv\u011b\u0159en\u00ed \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba413d182\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba413d182 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582724728\">\n\t\t\t<p>Pou\u017e\u00edv\u00e1n\u00ed p\u00edsem Adobe pro prezentaci obsahu na webov\u00fdch str\u00e1nk\u00e1ch<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba46d95ff\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba46d95ff text-left wd-fontsize-s vc_custom_1688582730290\">\n\t\t\t<p>Abychom zajistili optim\u00e1ln\u00ed a konzistentn\u00ed prezentaci obsahu na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, pou\u017e\u00edv\u00e1me skript \u201e<a href=\"https:\/\/fonts.adobe.com\/\">Adobe Fonts<\/a>\u201c spole\u010dnosti Adobe, Inc, 345 Park Avenue San Jose, CA 95110-2704, USA (d\u00e1le jen \u201eAdobe\u201c), kter\u00fd zpracov\u00e1v\u00e1 \u00fadaje (va\u0161i IP adresu, \u010das n\u00e1v\u0161t\u011bvy, informace o za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010di). Na zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f nem\u00e1me \u017e\u00e1dn\u00fd vliv. Ve vztahu k USA nevydala Evropsk\u00e1 komise rozhodnut\u00ed, ve kter\u00e9m by konstatovala odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. Na\u0161e spolupr\u00e1ce je zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch o ochran\u011b \u00fadaj\u016f p\u0159ijat\u00fdch Evropskou komis\u00ed. Zpracov\u00e1n\u00ed \u00fadaj\u016f prob\u00edh\u00e1 v souladu s \u010dl\u00e1nkem 26 na\u0159\u00edzen\u00ed RODO na z\u00e1klad\u011b spole\u010dn\u00fdch ujedn\u00e1n\u00ed mezi spole\u010dn\u00fdmi spr\u00e1vci.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba4dcc4ad\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba4dcc4ad text-left color-primary wd-fontsize-s font-alt vc_custom_1688582737482\">\n\t\t\t<p>8. Integrace s d\u016fv\u011bryhodn\u00fdmi obchody Trustbadge a dal\u0161\u00edmi widgety<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba5305b18\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba5305b18 text-left wd-fontsize-s vc_custom_1688582742916\">\n\t\t\t<p>Widgety Trusted Shops jsou integrov\u00e1ny do na\u0161ich webov\u00fdch str\u00e1nek za \u00fa\u010delem zobrazen\u00ed slu\u017eeb Trusted Shops (nap\u0159. zna\u010dka d\u016fv\u011bry, shrom\u00e1\u017ed\u011bn\u00e1 hodnocen\u00ed) a za \u00fa\u010delem nab\u00edzen\u00ed produkt\u016f Trusted Shops kupuj\u00edc\u00edm po pod\u00e1n\u00ed objedn\u00e1vky.<\/p>\n<p>To slou\u017e\u00ed v souladu s \u010dl. 6 odst. 1 p\u00edsm. f) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f na\u0161emu opr\u00e1vn\u011bn\u00e9mu z\u00e1jmu na optimalizaci marketingu na\u0161\u00ed nab\u00eddky produkt\u016f t\u00edm, \u017ee umo\u017e\u0148uje bezpe\u010dn\u00e9 nakupov\u00e1n\u00ed online. Slu\u017ebu Trustbadge a slu\u017eby s n\u00ed inzerovan\u00e9 nab\u00edz\u00ed spole\u010dnost Trusted Shops AG, Subbelrather Str. 15c, 50823 Kol\u00edn nad R\u00fdnem, N\u011bmecko (d\u00e1le jen \u201eTrusted Shops\u201c), se kterou jsme spole\u010dn\u011b odpov\u011bdn\u00ed za ochranu spole\u010dn\u011b spravovan\u00fdch \u00fadaj\u016f v souladu s \u010dl\u00e1nkem 26 RODO. T\u00edmto v\u00e1s informujeme o z\u00e1kladn\u00edm obsahu spole\u010dn\u00fdch ujedn\u00e1n\u00ed spole\u010dn\u011b spravovan\u00fdch subjekt\u016f (\u010dl. 26 odst. 2 RODO).      <\/p>\n<p>V r\u00e1mci spole\u010dn\u00e9 odpov\u011bdnosti, kter\u00e1 existuje mezi n\u00e1mi a spole\u010dnost\u00ed Trusted Shops AG, se v p\u0159\u00edpad\u011b jak\u00fdchkoli dotaz\u016f t\u00fdkaj\u00edc\u00edch se ochrany \u00fadaj\u016f a v p\u0159\u00edpad\u011b, \u017ee chcete uplatnit sv\u00e1 pr\u00e1va, obra\u0165te na spole\u010dnost Trusted Shops prost\u0159ednictv\u00edm kontaktn\u00edch \u00fadaj\u016f uveden\u00fdch v <a href=\"https:\/\/www.trustedshops.pl\/dane-firmy-ochrona-danych\/\">z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti <\/a>Trusted Shops. V\u017edy se v\u0161ak m\u016f\u017eete obr\u00e1tit na v\u00e1mi zvolen\u00e9ho spoluspr\u00e1vce \u00fadaj\u016f. V\u00e1\u0161 dotaz nebo po\u017eadavek bude pot\u00e9 p\u0159ed\u00e1n druh\u00e9mu spr\u00e1vci spoluzpracov\u00e1van\u00fdch \u00fadaj\u016f ke zpracov\u00e1n\u00ed\/odpov\u011bdi, bude-li to nutn\u00e9.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba5a5cfb6\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba5a5cfb6 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582750178\">\n\t\t\t<p>8.1 Zpracov\u00e1n\u00ed \u00fadaj\u016f v r\u00e1mci integrace Trustbadge a dal\u0161\u00edch widget\u016f<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba603ac7f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba603ac7f text-left wd-fontsize-s vc_custom_1688582756714\">\n\t\t\t<p>Slu\u017ebu Trustbadge poskytuje americk\u00fd poskytovatel obsahu CDN (Content-Delivery-Network). Odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f je zaji\u0161t\u011bna standardn\u00edmi dolo\u017ekami o ochran\u011b \u00fadaj\u016f a dal\u0161\u00edmi smluvn\u00edmi ujedn\u00e1n\u00edmi. <\/p>\n<p>V p\u0159\u00edpad\u011b vol\u00e1n\u00ed Trustbadge webov\u00fd server automaticky ukl\u00e1d\u00e1 tzv. log soubor (server logs), kter\u00fd obsahuje tak\u00e9 va\u0161i IP adresu, datum a \u010das vol\u00e1n\u00ed, mno\u017estv\u00ed p\u0159enesen\u00fdch dat a \u017e\u00e1daj\u00edc\u00edho oper\u00e1tora (p\u0159\u00edstupov\u00e9 \u00fadaje) a dokumentuje vol\u00e1n\u00ed. IP adresa je ihned po sta\u017een\u00ed anonymizov\u00e1na, tak\u017ee ulo\u017een\u00e9 \u00fadaje nelze p\u0159i\u0159adit konkr\u00e9tn\u00ed osob\u011b. Anonymizovan\u00e9 \u00fadaje se pou\u017e\u00edvaj\u00ed zejm\u00e9na pro \u00fa\u010dely statistick\u00e9 anal\u00fdzy a anal\u00fdzy chyb.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba661dbb3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba661dbb3 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582762465\">\n\t\t\t<p>8.2 Zpracov\u00e1n\u00ed \u00fadaj\u016f po pod\u00e1n\u00ed objedn\u00e1vky<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba6c79413\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba6c79413 text-left wd-fontsize-s vc_custom_1688582769082\">\n\t\t\t<p>Pokud jste k tomu dali souhlas, spole\u010dnost Trustbadge z\u00edsk\u00e1 p\u0159\u00edstup k informac\u00edm o objedn\u00e1vce ulo\u017een\u00fdm ve va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed (celkov\u00fd po\u010det objedn\u00e1vek, \u010d\u00edslo objedn\u00e1vky a p\u0159\u00edpadn\u011b zakoupen\u00fd produkt) a k va\u0161\u00ed e-mailov\u00e9 adrese pou\u017eit\u00e9 b\u011bhem procesu objedn\u00e1v\u00e1n\u00ed. E-mailov\u00e1 adresa je zaheslov\u00e1na pomoc\u00ed jednosm\u011brn\u00e9 kryptologick\u00e9 funkce. Hodnota hash je pot\u00e9 p\u0159ed\u00e1na spole\u010dnosti Trusted Shops spolu s informacemi o va\u0161\u00ed objedn\u00e1vce v souladu s \u010dl. 6 odst. 1 bodem 1 p\u00edsm. a) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f.     <\/p>\n<p>To slou\u017e\u00ed ke kontrole, zda jste ji\u017e u spole\u010dnosti Trusted Shops AG zaregistrov\u00e1ni pro vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb Trusted Shops Buyer Services. Pokud jste ji\u017e zaregistrov\u00e1ni, prob\u00edh\u00e1 dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f v souladu se <a href=\"https:\/\/www.trustedshops.com\/tsdocument\/BUYER_AUTO_PROTECTION_TERMS_pl.pdf\">smlouvou<\/a> uzav\u0159enou mezi v\u00e1mi a spole\u010dnost\u00ed Trusted Shops. Pokud nejste registrov\u00e1ni nebo nesouhlas\u00edte s automatick\u00fdm rozpozn\u00e1n\u00edm va\u0161\u00ed registrace u spole\u010dnosti Trusbadge, bude v\u00e1m nab\u00eddnuta mo\u017enost manu\u00e1ln\u00ed registrace pro vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb nebo zaji\u0161t\u011bn\u00ed n\u00e1kupu na z\u00e1klad\u011b st\u00e1vaj\u00edc\u00ed u\u017eivatelsk\u00e9 smlouvy.  <\/p>\n<p>Za t\u00edmto \u00fa\u010delem z\u00edsk\u00e1 spole\u010dnost Trustbadge p\u0159\u00edstup k n\u00e1sleduj\u00edc\u00edm informac\u00edm ulo\u017een\u00fdm v koncov\u00e9m za\u0159\u00edzen\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1te po zad\u00e1n\u00ed objedn\u00e1vky v obchod\u011b: celkov\u00e1 \u010d\u00e1stka objedn\u00e1vky, \u010d\u00edslo objedn\u00e1vky a e-mailov\u00e1 adresa. To je nezbytn\u00e9, abychom v\u00e1m mohli nab\u00eddnout ochranu kupuj\u00edc\u00edho. V\u00fd\u0161e uveden\u00e9 \u00fadaje budou d\u016fv\u011bryhodn\u00fdm obchod\u016fm p\u0159ed\u00e1ny pouze v p\u0159\u00edpad\u011b, \u017ee se aktivn\u011b p\u0159ihl\u00e1s\u00edte k ochran\u011b kupuj\u00edc\u00edho kliknut\u00edm na p\u0159\u00edslu\u0161n\u011b ozna\u010den\u00e9 tla\u010d\u00edtko na tzv. kart\u011b d\u016fv\u011bryhodnosti. Pokud se rozhodnete tyto slu\u017eby vyu\u017e\u00edvat, doch\u00e1z\u00ed k dal\u0161\u00edmu zpracov\u00e1n\u00ed \u00fadaj\u016f na z\u00e1klad\u011b smlouvy uzav\u0159en\u00e9 se spole\u010dnost\u00ed Trusted Shops (\u010dl. 6 odst. 1 p\u00edsm. b) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f) za \u00fa\u010delem registrace ochrany kupuj\u00edc\u00edho a zaji\u0161t\u011bn\u00ed va\u0161\u00ed objedn\u00e1vky, jako\u017e i proto, abyste mohli dost\u00e1vat e-mailov\u00e9 v\u00fdzvy k pod\u00e1n\u00ed hodnocen\u00ed.    <\/p>\n<p>Spole\u010dnost Trusted Shops vyu\u017e\u00edv\u00e1 poskytovatele slu\u017eeb pro hosting a monitorov\u00e1n\u00ed protokol\u016f. Pr\u00e1vn\u00edm z\u00e1kladem je \u010dl. 6 odst. 1 p\u00edsm. f) z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f a opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je snaha o zaji\u0161t\u011bn\u00ed bezprobl\u00e9mov\u00e9ho provozu na\u0161ich webov\u00fdch str\u00e1nek. Souvisej\u00edc\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f m\u016f\u017ee prob\u00edhat i ve t\u0159et\u00edch zem\u00edch (USA a Izrael). Odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f byla v p\u0159\u00edpad\u011b USA zaji\u0161t\u011bna dohodou o platnosti standardn\u00edch dolo\u017eek o ochran\u011b \u00fadaj\u016f a dal\u0161\u00edch smluvn\u00edch opat\u0159en\u00ed a v p\u0159\u00edpad\u011b Izraele existuje rozhodnut\u00ed, kter\u00e9 uv\u00e1d\u00ed odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. Dal\u0161\u00ed informace naleznete <a href=\"https:\/\/www.trustedshops.pl\/dane-firmy-ochrona-danych\/\">zde<\/a>.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba758431f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba758431f text-left color-primary wd-fontsize-s font-alt vc_custom_1688582777376\">\n\t\t\t<p>9 Soci\u00e1ln\u00ed m\u00e9dia<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba7b8bb98\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba7b8bb98 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582782996\">\n\t\t\t<p>9.1 Z\u00e1suvn\u00e9 moduly soci\u00e1ln\u00edch m\u00e9di\u00ed: Facebook (Meta), Instagram (Meta)<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba8078c2f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba8078c2f text-left wd-fontsize-s vc_custom_1688582788496\">\n\t\t\t<p>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch se pou\u017e\u00edvaj\u00ed tzv. pluginy soci\u00e1ln\u00edch m\u00e9di\u00ed (tla\u010d\u00edtka). Tyto pluginy jsou p\u0159\u00edstupn\u00e9 prost\u0159ednictv\u00edm odkazu HTML, kter\u00fd zaji\u0161\u0165uje, \u017ee p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek obsahuj\u00edc\u00edch tyto pluginy (tla\u010d\u00edtka) nedoch\u00e1z\u00ed k automatick\u00e9mu p\u0159\u00edm\u00e9mu spojen\u00ed se servery provozovatele p\u0159\u00edslu\u0161n\u00e9 slu\u017eby soci\u00e1ln\u00edch m\u00e9di\u00ed. Po kliknut\u00ed na jedno z tla\u010d\u00edtek (plugin\u016f) se otev\u0159e nov\u00e9 okno prohl\u00ed\u017ee\u010de, ve kter\u00e9m se zobraz\u00ed str\u00e1nka p\u0159\u00edslu\u0161n\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, kde m\u016f\u017eete schv\u00e1lit pou\u017eit\u00ed p\u0159\u00edslu\u0161n\u00e9ho tla\u010d\u00edtka, nap\u0159. tla\u010d\u00edtka \u201eTo se mi l\u00edb\u00ed\u201c nebo \u201eSd\u00edlet\u201c.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba869b08f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba869b08f text-left color-primary wd-fontsize-s font-alt vc_custom_1688582794537\">\n\t\t\t<p>9.2 Na\u0161e \u010dinnost na soci\u00e1ln\u00edch s\u00edt\u00edch: Facebook, Instagram, Youtube, LinkedIn<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba8dd575b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba8dd575b text-left wd-fontsize-s vc_custom_1688582801577\">\n\t\t\t<p>Pokud jste v tomto ohledu ud\u011blili p\u0159\u00edslu\u0161n\u00e9 soci\u00e1ln\u00ed s\u00edti souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) RODO), budou p\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161eho \u00fa\u010dtu\/profilu na v\u00fd\u0161e uveden\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch va\u0161e \u00fadaje automaticky shroma\u017e\u010fov\u00e1ny a ukl\u00e1d\u00e1ny pro \u00fa\u010dely webov\u00e9 anal\u00fdzy a marketingu. Z t\u011bchto \u00fadaj\u016f jsou vytv\u00e1\u0159eny pseudonymizovan\u00e9 u\u017eivatelsk\u00e9 profily. Ty mohou b\u00fdt pou\u017eity nap\u0159\u00edklad k um\u00edst\u011bn\u00ed tzv. personalizovan\u00fdch reklam v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed i mimo n\u011b, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed va\u0161im z\u00e1jm\u016fm. K tomuto \u00fa\u010delu se obvykle pou\u017e\u00edvaj\u00ed soubory cookie. Podrobn\u00e9 informace o zpracov\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed va\u0161ich \u00fadaj\u016f jednotliv\u00fdmi soci\u00e1ln\u00edmi s\u00edt\u011bmi, jako\u017e i informace o va\u0161ich pr\u00e1vech a mo\u017enostech konfigurace nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f a kontaktn\u00ed \u00fadaje pro va\u0161e dotazy jsou pops\u00e1ny v n\u00ed\u017ee uveden\u00fdch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f jednotliv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Pokud byste v tomto ohledu pot\u0159ebovali pomoc, m\u016f\u017eete se na n\u00e1s rovn\u011b\u017e obr\u00e1tit.       <\/p>\n<p><a href=\"http:\/\/pl-pl.facebook.com\/about\/privacy\/\">Facebook (by Meta)<\/a> je soci\u00e1ln\u00ed s\u00ed\u0165 nab\u00edzen\u00e1 spole\u010dnost\u00ed Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Irsko (\u201eMeta Platforms Ireland\u201c). Automaticky zpracov\u00e1van\u00e9 informace t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed aktivity a pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed fanou\u0161kovsk\u00e9 str\u00e1nky Facebook (by Meta) jsou zpravidla p\u0159en\u00e1\u0161eny na server spole\u010dnosti Meta Platforms Ireland, Inc. se s\u00eddlem 1 Hacker Way, Menlo Park, California 94025 v USA a tam ukl\u00e1d\u00e1ny. Ve vztahu k USA nevydala Evropsk\u00e1 komise rozhodnut\u00ed, ve kter\u00e9m by uvedla odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. Na\u0161e spolupr\u00e1ce je zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch o ochran\u011b \u00fadaj\u016f p\u0159ijat\u00fdch Evropskou komis\u00ed. Zpracov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s n\u00e1v\u0161t\u011bvami fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku (spole\u010dnost\u00ed Meta) prob\u00edh\u00e1 v souladu s \u010dl\u00e1nkem 26 RODO na z\u00e1klad\u011b uzav\u0159en\u00fdch spole\u010dn\u00fdch ujedn\u00e1n\u00ed spole\u010dn\u00fdch spr\u00e1vc\u016f, kter\u00e1 jsou k dispozici <a href=\"https:\/\/pl-pl.facebook.com\/legal\/terms\/page_controller_addendum\">zde<\/a>. Dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v r\u00e1mci n\u00e1v\u0161t\u011bvy fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku (informace t\u00fdkaj\u00edc\u00ed se funkce statistiky str\u00e1nky) jsou k dispozici <a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\">zde<\/a>.  <\/p>\n<p><a href=\"http:\/\/help.instagram.com\/519522125107875\">Instagram (by Meta)<\/a> je slu\u017eba soci\u00e1ln\u00edch m\u00e9di\u00ed nab\u00edzen\u00e1 spole\u010dnost\u00ed Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irsko (&#8220;Meta Platforms Ireland \u201c). Automaticky zpracov\u00e1van\u00e9 informace t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed aktivity a pou\u017e\u00edv\u00e1n\u00ed na\u0161eho \u00fa\u010dtu fanou\u0161kovsk\u00e9 str\u00e1nky na Instagramu jsou zpravidla p\u0159en\u00e1\u0161eny na server spole\u010dnosti Meta Platforms, Inc. se s\u00eddlem 1 Hacker Way, Menlo Park, California 94025 v USA a tam ukl\u00e1d\u00e1ny. Ve vztahu k USA nevydala Evropsk\u00e1 komise rozhodnut\u00ed, ve kter\u00e9m by uvedla odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. Na\u0161e spolupr\u00e1ce je zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch o ochran\u011b \u00fadaj\u016f p\u0159ijat\u00fdch Evropskou komis\u00ed. Zpracov\u00e1n\u00ed \u00fadaj\u016f v souvislosti s n\u00e1v\u0161t\u011bvami fanou\u0161kovsk\u00e9ho \u00fa\u010dtu na Instagramu (spole\u010dnost\u00ed Meta) prob\u00edh\u00e1 v souladu s \u010dl\u00e1nkem 26 RODO na z\u00e1klad\u011b uzav\u0159en\u00fdch spole\u010dn\u00fdch ujedn\u00e1n\u00ed spole\u010dn\u00fdch spr\u00e1vc\u016f. Dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v souvislosti s n\u00e1v\u0161t\u011bvou fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku (informace t\u00fdkaj\u00edc\u00ed se funkce statistiky str\u00e1nky) jsou k dispozici <a href=\"http:\/\/pl-pl.facebook.com\/about\/privacy\/\">zde<\/a>. <\/p>\n<p><a href=\"https:\/\/policies.google.com\/privacy?hl=pl\">YouTube<\/a> je slu\u017eba soci\u00e1ln\u00ed s\u00edt\u011b poskytovan\u00e1 spole\u010dnost\u00ed Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Irsko (\u201eGoogle\u201c). Automaticky zpracov\u00e1van\u00e9 informace t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed aktivity a pou\u017e\u00edv\u00e1n\u00ed na\u0161eho profilu na YouTube jsou zpravidla p\u0159en\u00e1\u0161eny na server spole\u010dnosti Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043 v USA a tam ukl\u00e1d\u00e1ny. Ve vztahu k USA nevydala Evropsk\u00e1 komise rozhodnut\u00ed, kter\u00e9 by stanovilo odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. Na\u0161e spolupr\u00e1ce je zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch o ochran\u011b \u00fadaj\u016f p\u0159ijat\u00fdch Evropskou komis\u00ed.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\">LinkedIn<\/a> je slu\u017eba soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzen\u00e1 spole\u010dnost\u00ed LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irsko (\u201eLinkedIn\u201c). Automaticky zpracov\u00e1van\u00e9 informace t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed aktivity a pou\u017e\u00edv\u00e1n\u00ed na\u0161eho profilu na LinkedIn jsou zpravidla p\u0159ed\u00e1v\u00e1ny na server spole\u010dnosti LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085 v USA a tam ukl\u00e1d\u00e1ny. Ve vztahu k USA nevydala Evropsk\u00e1 komise rozhodnut\u00ed, kter\u00fdm by shledala odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. Na\u0161e spolupr\u00e1ce je zalo\u017eena na standardn\u00edch dolo\u017ek\u00e1ch o ochran\u011b \u00fadaj\u016f p\u0159ijat\u00fdch Evropskou komis\u00ed.   <\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba973ee45\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba973ee45 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582810945\">\n\t\t\t<p>10. Na\u0161e kontaktn\u00ed \u00fadaje a va\u0161e pr\u00e1va<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5ba9c5f927\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5ba9c5f927 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582815857\">\n\t\t\t<p>10.1 Va\u0161e pr\u00e1va<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5bab14e9ce\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5bab14e9ce text-left wd-fontsize-s vc_custom_1688582839217\">\n\t\t\t<p>Subjekty \u00fadaj\u016f maj\u00ed n\u00e1sleduj\u00edc\u00ed pr\u00e1va:<\/p>\n<ul>\n<li>podle \u010dl\u00e1nku 15 RODO: pr\u00e1vo b\u00fdt informov\u00e1n o zpracov\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f v rozsahu stanoven\u00e9m v tomto \u010dl\u00e1nku; <\/li>\n<li>podle \u010dl\u00e1nku 16 RODO: pr\u00e1vo na opravu va\u0161ich nep\u0159esn\u00fdch nebo ne\u00fapln\u00fdch osobn\u00edch \u00fadaj\u016f; <\/li>\n<li>podle \u010dl\u00e1nku 17 RODO: takzvan\u00e9 \u201epr\u00e1vo b\u00fdt zapomenut\u201c, tj. pr\u00e1vo na v\u00fdmaz va\u0161ich osobn\u00edch \u00fadaj\u016f, kter\u00e9 jsou u n\u00e1s ulo\u017eeny, pokud jejich dal\u0161\u00ed zpracov\u00e1n\u00ed nen\u00ed nezbytn\u00e9:\n<ul>\n<li>na uplatn\u011bn\u00ed va\u0161eho pr\u00e1va na svobodu projevu a informac\u00ed;<\/li>\n<li>ke spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti;<\/li>\n<li>z d\u016fvod\u016f ve\u0159ejn\u00e9ho z\u00e1jmu;<\/li>\n<li>k ur\u010den\u00ed, uplatn\u011bn\u00ed nebo obhajob\u011b n\u00e1rok\u016f;<\/li>\n<\/ul>\n<\/li>\n<li>podle \u010dl\u00e1nku 18 z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f: pr\u00e1vo na omezen\u00ed zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f, pokud:\n<ul>\n<li>p\u0159esnost t\u011bchto osobn\u00edch \u00fadaj\u016f zpochyb\u0148ujete;<\/li>\n<li>zpracov\u00e1n\u00ed je protipr\u00e1vn\u00ed a vy vznesete n\u00e1mitku proti v\u00fdmazu;<\/li>\n<li>osobn\u00ed \u00fadaje ji\u017e nepot\u0159ebujeme, ale vy je pot\u0159ebujete k ur\u010den\u00ed, uplatn\u011bn\u00ed nebo obhajob\u011b sv\u00fdch n\u00e1rok\u016f;<\/li>\n<li>jste proti zpracov\u00e1n\u00ed vznesli n\u00e1mitku podle \u010dl\u00e1nku 21; <\/li>\n<\/ul>\n<\/li>\n<li>podle \u010dl\u00e1nku 20 RODO: pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 n\u00e1m byly poskytnuty, ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m strojov\u011b \u010diteln\u00e9m form\u00e1tu a pr\u00e1vo na jejich zasl\u00e1n\u00ed jin\u00e9mu spr\u00e1vci; <\/li>\n<li>podle \u010dl\u00e1nku 77 RODO: pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu.<br \/>(p\u0159edseda \u00da\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f \u201eUODO\u201c). <\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5baab3660f\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5baab3660f text-left color-primary wd-fontsize-s font-alt vc_custom_1688582830896\">\n\t\t\t<p>Pr\u00e1vo vzn\u00e9st n\u00e1mitku<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5baba2ad2b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5baba2ad2b text-left wd-fontsize-s vc_custom_1688582847646\">\n\t\t\t<p>Pokud zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje zp\u016fsobem popsan\u00fdm v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f za \u00fa\u010delem ochrany na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, pak m\u016f\u017eete vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f za t\u00edmto \u00fa\u010delem &#8211; s \u00fa\u010dinnost\u00ed do budoucna. Pokud zpracov\u00e1n\u00ed prob\u00edh\u00e1 pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u016f\u017eete sv\u00e9 pr\u00e1vo vzn\u00e9st n\u00e1mitku uplatnit kdykoli. Pokud zpracov\u00e1n\u00ed prob\u00edh\u00e1 pro jin\u00e9 \u00fa\u010dely, m\u00e1te pr\u00e1vo vzn\u00e9st n\u00e1mitku pouze z d\u016fvod\u016f vypl\u00fdvaj\u00edc\u00edch z va\u0161\u00ed konkr\u00e9tn\u00ed situace.  <\/p>\n<p>Jakmile uplatn\u00edte sv\u00e9 pr\u00e1vo vzn\u00e9st n\u00e1mitku, nebudeme va\u0161e osobn\u00ed \u00fadaje d\u00e1le zpracov\u00e1vat, pokud neprok\u00e1\u017eeme existenci platn\u00fdch opr\u00e1vn\u011bn\u00fdch d\u016fvod\u016f pro zpracov\u00e1n\u00ed, kter\u00e9 p\u0159eva\u017euj\u00ed nad va\u0161imi z\u00e1jmy a pr\u00e1vy, nebo pokud zpracov\u00e1n\u00ed slou\u017e\u00ed k uplatn\u011bn\u00ed, v\u00fdkonu nebo obhajob\u011b pr\u00e1vn\u00edch n\u00e1rok\u016f.<\/p>\n<p>P\u0159edchoz\u00ed v\u011bta neplat\u00ed, pokud je zpracov\u00e1n\u00ed prov\u00e1d\u011bno pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu. V takov\u00e9m p\u0159\u00edpad\u011b v\u017edy ukon\u010d\u00edme dal\u0161\u00ed zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f, jakmile vyj\u00e1d\u0159\u00edte sv\u016fj nesouhlas.<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5bac34a072\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5bac34a072 text-left color-primary wd-fontsize-s font-alt vc_custom_1688582855625\">\n\t\t\t<p>10.2 Kontaktov\u00e1n\u00ed<\/p>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-64a5bac9becc9\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-64a5bac9becc9 text-left wd-fontsize-s vc_custom_1688582861796\">\n\t\t\t<p>M\u00e1te-li jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se shroma\u017e\u010fov\u00e1n\u00ed, zpracov\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f nebo chcete-li po\u017e\u00e1dat o informace, opravu, omezen\u00ed zpracov\u00e1n\u00ed nebo v\u00fdmaz va\u0161ich \u00fadaj\u016f, p\u0159\u00edpadn\u011b chcete-li odvolat ud\u011blen\u00e9 souhlasy nebo vzn\u00e9st n\u00e1mitku proti pou\u017e\u00edv\u00e1n\u00ed n\u011bkter\u00fdch \u00fadaj\u016f, obra\u0165te se pros\u00edm p\u0159\u00edmo na spr\u00e1vce \u00fadaj\u016f uveden\u00e9ho v \u00favodu t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\t\t<\/div>\n\t\t[\/vc_column][vc_column width=&#8221;1\/6&#8243; 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